Adapt Fitness is a newly established fitness brand dedicated to delivering exceptional service to its clients. As its name suggests, Adapt Fitness ‘adapts’ to the diverse needs of its customers, ensuring that everyone, regardless of age or ability, can take full advantage of the superb facilities. My role was to develop a brand that exudes both professionalism and friendliness.

For the logo, I aimed to create a symbol that conveys dynamic energy and unity. By merging the A and F, the design subtly reflects the company’s ethos of adaptability. The use of a contrasting three-color palette gives the brand a strong and athletic presence. With this solid branding foundation, creating cohesive signage, marketing materials, and apparel became a seamless task.