The sense of freedom that a VW camper embodies is unparalleled—think playfulness, holidays, the great outdoors, beach bums, living closer to nature, and sipping cider in a sunny field by the van. Camper vans symbolise life on the road, exploring off the beaten path, making home wherever you are, and embracing spontaneity. In collaboration with VW Kampers, our goal was to create a brand that captures this spirit of freedom and fun.

During the branding process, I advised VW Kampers that we had the chance to do something unique to distinguish them from their competitors. Instead of taking a corporate approach, we opted for a design that resonates with the market. After all, you don’t buy a camper for your daily commute; you buy one for the adventures it promises.